Helplines Awareness Day is a national campaign that shines a spotlight on the incredible work of helplines across the UK.
Each year on 23 February, we celebrate the dedicated employees and volunteers who make a difference every day, and ensure their vital work is recognised, valued, and heard.
Helplines Awareness Day 2026
We’re excited to announce a new photography project and exhibition: Developing in the Dark — illuminating stories of support, created to raise awareness of the vital role helplines play in offering understanding, advice and connection when it’s needed most.
As part of our campaign for Helplines Awareness Day 2026, taking place the week beginning 23 February 2026, we are partnering with Rachel Brewster-Wright from Little Vintage Photography to present a powerful portrait project.
The exhibition will feature portraits of people whose lives have been transformed through the support of helplines. Each image will be accompanied by a short reflection, sharing how reaching out for help made a difference.
Get Involved
Submit a Story
We’re inviting you to contribute stories to be included in the online Developing in the Dark exhibition.
Alongside the exhibition, Developing in the Dark will be available to view online, featuring photographs and stories from across our membership. Throughout Helplines Awareness Day week, we’ll share one story at a time on social media, helping to raise awareness of helplines and their impact.
Your submission should include:
- A photograph—this could be a portrait or, if the participant prefers to remain anonymous, something more subtle such as a silhouette or hands. This is a creative project, and we’re open to creative approaches.
- A short written story (up to 250 words). Short paragraphs, bullet points, or a more reflective or creative style are all welcome.
The more stories we can share, the greater the collective impact in raising awareness of the helpline sector.
Thank you to Red Brick Market for sponsoring the exhibition.
Sponsorship
Further sponsorship options are available